MARTA GARCIA

Communication Designer
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Communication Photoshoots / Cathalogs / Flyers / Gift Cards / Social Media / Newsletters / Web-site / Ads

Studying and understanding the brand’s extensive graphic archive was the first challenge in creating impactful visual concepts and developing communication materials that effectively conveyed its identity.

As a graphic designer, I worked across multiple communication channels, from planning and directing photo shoots to designing flyers and catalogs, promoting new product launches through newsletters, social media, and magazines, and ensuring the continuous evolution of the brand’s website.
Product photoshoot exploring the elements that inspired the fragrance, gathered by perfumer Lyn Harris during her journey through Portugal.







Product Cathalogue developed for the Le Bon Marché exhibition in 2022.
 Perfumed cards that evoke the fragrance we're experiencing, or thank-you postcards included with each order, are small yet meaningful gestures that leave a lasting impression.





The development of the new website (launched in 2021) was a real challenge for me. Creating a cohesive and intuitive layout that reflected the brand’s identity while providing visitors with a smooth and engaging user experience. To achieve this, a careful and thorough team effort was required in selecting and organizing the content, as well as preparing and coordinating the upload of all necessary files.






The presence on social media is an essential aspect of brand communication. Crafting briefs and guidelines for these platforms becomes much smoother when the groundwork is done properly, ensuring we have an appealing product and captivating photography to work with. However, there is always room to create new gifs or small animations, which help to energize the brand, giving it life and a playful touch, while maintaining its elegance.




Product DevelopmentIdea / Proposal / Conception / Packaging 


Developing a Claus Porto product is a demanding task, but it is often made easier by the rich archive of products created over its 130 years of history. 

This example is a testament to that – a Guest Soaps box inspired by an original product from 1919, shown on the left. In this particular case, since the product was already established, only the development of contemporary graphic design and packaging was required, designed to be easily transportable, while maintaining a structure that protects the product and always reflecting one of the brand's core values: the concept of gift.
Iris Guest Soap box.




MarketingPlan / Presentation / Brand / Product / Stores / Wholesale / E-commerce / PR & Communication

Working directly with the Marketing Director gave me the opportunity to develop branding strategies and plan and activate both physical and digital campaigns. This included organizing events for the launch of new product lines, product activations in physical or online stores, and managing the product portfolio, always with a focus on strengthening the brand’s presence and market positioning.



StoresOpening / Product display / Glorifiers / Windows implementation



Window detail featuring the iconic Soap Chimney dispensing glass soap bubbles.


The Visual Merchandising role allowed me to deepen my knowledge of the retail world by supporting the flagship store in Porto and the other owned stores in Lisbon, New York, and Japan, as well as creating point-of-sale materials, pop-up stores, and commercial tools for retailers, all designed to strengthen the brand’s presence and enhance the in-store experience.

At the owned stores, I developed product display layouts, focusing on highlighting key products, as well as designing, planning, and installing attractive window displays, always aligned with the store’s focal points.

I also had the opportunity to plan and coordinate the opening project of the Carmo store (pictured left), from the space design, preserving the historical details of the store to honor the former Aillaud & Lellos Bookstore that occupied the space, to the product presentation by section, aimed at enhancing the visitor experience.







Creating art with fragrance since 1887.