Communication Designer
As a graphic designer, I worked across multiple communication channels, from planning and directing photo shoots to designing flyers and catalogs, promoting new product launches through newsletters, social media, and magazines, and ensuring the continuous evolution of the brand’s website.
The development of the new website (launched in 2021) was a real challenge for me. Creating a cohesive and intuitive layout that reflected the brand’s identity while providing visitors with a smooth and engaging user experience. To achieve this, a careful and thorough team effort was required in selecting and organizing the content, as well as preparing and coordinating the upload of all necessary files.
The presence on social media is an essential aspect of brand communication. Crafting briefs and guidelines for these platforms becomes much smoother when the groundwork is done properly, ensuring we have an appealing product and captivating photography to work with. However, there is always room to create new gifs or small animations, which help to energize the brand, giving it life and a playful touch, while maintaining its elegance.
This example is a testament to that – a Guest Soaps box inspired by an original product from 1919, shown up. In this particular case, since the product was already established, only the development of contemporary graphic design and packaging was required, designed to be easily transportable, while maintaining a structure that protects the product and always reflecting one of the brand's core values: the concept of gift.
The Visual Merchandising role allowed me to deepen my knowledge of the retail world by supporting the flagship store in Porto and the other owned stores in Lisbon, New York, and Japan, as well as creating point-of-sale materials, pop-up stores, and commercial tools for retailers, all designed to strengthen the brand’s presence and enhance the in-store experience.
At the owned stores, I developed product display layouts, focusing on highlighting key products, as well as designing, planning, and installing attractive window displays, always aligned with the store’s focal points.
I also had the opportunity to plan and coordinate the opening project of the Carmo store (pictured left), from the space design, preserving the historical details of the store to honor the former Aillaud & Lellos Bookstore that occupied the space, to the product presentation by section, aimed at enhancing the visitor experience.
Creating art with fragrance since 1887.